Load balancing refers to efficiently distributing incoming network traffic across a group of backend servers, also known as a server farm or server pool. Modern high-traffic websites must serve hundreds of thousands, if not millions, of concurrent requests from users or clients and return the correct text, images, video, or application data, all in a fast and reliable manner. To cost-effectively scale to meet these high volumes, modern computing best practice generally requires adding more servers. The best load balancers can handle session persistence as needed. Another use case for session persistence is when an upstream server stores information requested by a user in its cache to boost performance. Switching servers would cause that information to be fetched for the second time, creating performance inefficiencies.