Transparency Market Research delivers key insights on the tissue paper market in its published report, which includes global industry analysis, size, share, growth, trends, and forecast for 2019–2027. In terms of revenue, the global tissue paper market is projected to expand at a CAGR of ~5% during the forecast period, owing to numerous factors, about which, TMR offers thorough insights and forecast in this report.

Global Tissue Paper Market: Overview

Tissue paper products are playing an important role in providing hygienic, comfortable, and safe lifestyles. Based on product application, attributes such as strength, weight, softness, and absorbency are defined. Tissue paper products serve both, hygiene and sanitation purposes, and are used at homes or in public places (away from home). On the basis of application, tissue papers are manufactured from virgin pulp, recycled pulp, or both. Certain qualities of tissue paper such as softness, moisture absorption, and strength are defined as per the usage. As tissue papers helps reduce bacterial impact and safeguard human life, the demand for tissue paper is increasing exponentially across the world.

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North America to Maintain a Leading Position in the Global Tissue Paper Market

Prior to 2014, the North America tissue paper market failed to grow as per its potential, due to various factors such as the negative impact of retail industries and slowdown in the population growth rate. However, in 2018, the tissue paper market of North America has flourished, owing to an increase in production capacities, raw material prices, and use of advanced technologies. Value added innovation becomes a key of success to drive market growth. For instance,

  • In 2016, a U.K.-based company, Better All Around, launched Ora paper towel in the U.S. market. The unique format and key attributes of this towel resulted in easy market penetration.
  • In 2017, America’s First Quality Tissue enhanced production capacity by introducing the PrimeLineTAD tissue line. The tissue machine has an annual capacity of 70,000 tonnes, and offers tissue paper under the brand name of PlentyTM.

Tissue consumption in North America has increased mainly due to strong commercial business activities and increase in tissue trading, which propels the growth of the market. The demand for lightweight tissue paper and small-sized sheets has reduced in recent years. Progress in the commercial sector contributes to the major growth of AfH toweling products, which are heavy in weight as compared to the traditional ones.

Inclusion of Advanced Manufacturing Processes to Gain Traction

eTAD and QRT are machines developed recently, and aimed at fulfilling the demand gaps of tissue paper in the market across the world. Key players are investing more on innovation and advanced manufacturing processes for enhancing the tissue paper quality in terms of smoothness, absorptivity, and less energy consumption. eTAD and QRT processes involve the production of structured tissue with varying speed after the wet pressing process. Through the Air Dried (TAD) process gives silky & soft, high quality, and good absorption attributes to the tissue paper, it consumes more energy during manufacturing. NTT technology introduced by Valmet produced structured tissue paper sheets that require less energy. This machine is widely accepted in North America, Europe, and the Middle East.